Crisis Communications & Media Relations

Crisis Communications & Media Relations

When a crisis erupts, what do you do? Who do you call? What can you say?

Whether it is an individual, an organization, or a business, our media relations/crisis management practice group can assist in developing and implementing the right strategy for the moment, keeping in mind how that piece fits into the bigger picture. Even in high-profile scenarios, our experienced professionals will utilize the right approach to your messaging and create a protocol to convey it persuasively.

We have years of media relations experience dealing with not only the local outlets in Miami, Ft. Lauderdale, and throughout the State of Florida, but also extensively with national media outlets. From television/video to radio to print, our established relationships lend immediate credibility and allow for the properly curated flow of communication to all stakeholders so as to minimize reputational, financial, and legal harm.

Even before the crisis occurs, we can work with you to conduct a vulnerability audit, evaluate the results, create a detailed initial action plan, and also help you staff the right rapid-response team so that roles and responsibilities are clearly defined to minimize confusion during an already stressful time. We also can work in conjunction with your existing public relations and media/communications teams to enhance solutions towards resolving the crisis. Our firm can reinforce existing positive brand affiliation and be prepared to finesse your social media exposure.